Mykhailo Zborovsky: Why Predictability of Digital Mechanics Will Determine the Leaders of Ukrainian iGaming

In 2025, Ukrainian iGaming is experiencing a shift that is almost imperceptible on the surface, but radically changes the rules of the game. Technologies have become so fast that speed has ceased to be a competitive advantage. Bonuses no longer hold attention. Aggressive promotions lose their effectiveness. The player wants something else. Logic, stability, predictable behavior of the product.

That is why, according to Mykhailo Zborovsky, an expert in the strategic development of iGaming products, the industry is entering a new phase. The phase of market leaders will be determined not by who attracts faster, but by who predictably and ethically interacts with the user in every digital action. Against this background, a key question arises for the industry. Can the Ukrainian market maintain a balance between the speed that the user expects and the structure that the regulatory system requires? After the legalization of 2020, these changes affected every operator, including Cosmobet, which operates in the same environment of increased competition and stricter transparency requirements.

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Changing Market Logic

In these conditions, the market is moving from the “attraction at any cost” model to the “stability as a basic standard” model for the first time in many years. Mykhailo Zborovsky emphasizes that the user is no longer ready to put up with uncertainty. He expects interfaces to react the same every time, algorithms to work transparently, and the service to not create additional stress. In the context of the high speed of digital processes, predictability is what reduces risks and increases the level of trust.

At this stage, technologies cease to be purely a tool for accelerating processes. AI models, monitoring systems, and automated mechanisms for responsible gaming are no longer perceived as “innovations”, but become necessary components of a stable ecosystem.

This approach is gradually becoming noticeable in Ukraine. In public sources, Cosmobet is often mentioned as one of the examples of platforms that demonstrate a transition to understandable interaction mechanics and orientation to the predicted logic of the service. This is an important signal for the market. Even under conditions of advertising restrictions and high tax burden, companies can build a competitive model precisely through the quality of digital processes, and not through the intensity of promotions.

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The Role of AI, Ethical Design And Transparent Interfaces

According to Mykhailo Zborovsky, it is technological mechanisms that are becoming the key to iGaming ceasing to be an environment of rapid impulses and turning into a structured digital space with clear rules, in particular artificial intelligence, ethical design and transparent interfaces.

Elements of this transformation:

• Artificial intelligence as a tool for stability, not stimulation;
• Ethical design is becoming a standard for operators who strive to work long-term;
• Transparent interfaces. An example of such an approach is often cited as Cosmobet, where the interface is not a tool for promotion, but a way to provide the user with control and comfort.

The combination of AI, ethical design and transparent interfaces creates a new technological standard for Ukrainian iGaming. This is a standard where the user sees the logic of interaction, understands the consequences of each action and receives a predictable experience. That is why operators who implement these approaches first form the basis of the market of the future. A market in which trust and predictability are becoming as important as technology.

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Criteria For the Success of Ukrainian iGaming

Ukrainian iGaming is on the verge of a systemic transformation, and, according to Mykhailo Zborovsky, its future will be determined not by rapid technological effects, but by the ability of operators to provide a stable, transparent and predictable digital experience. Under conditions of advertising restrictions and competition with the shadow sector, trust is no longer formed by incentives, but by responsible design, technological discipline and ethical mechanics.

The market continues to move into a stage where short-term incentives lose their effectiveness, and long-term trust becomes the basis of competitive advantage. In this context, a new set of criteria is being formed, which will determine the leaders of the coming years.

• Predictability of digital interaction. Mykhailo Zborovsky emphasizes that a product that behaves the same in all situations is a product that is perceived as reliable;
• Technological discipline and integration of AI;
• Ethical UX and transparent interfaces;
• Regulatory compliance and digital monitoring;
• Service-oriented, not promotional.

In these conditions, all market operators, including Cosmobet, are working towards creating a more predictable and responsible digital interaction. This is especially relevant for the Ukrainian market due to advertising restrictions. Therefore, success is determined by the quality of the product, not the scale of external communication.